Tech PRose

February 16, 2011

Online Music Discovery and The Black Keys

Filed under: Lawren Markle,Social Media — techimage @ 2:53 pm

It’s interesting how my music discovery is different now than it was a few years ago.  Most of the “new” music I find is via Pandora.com, and I buy the songs right from the iTunes interface in Pandora.  Recently, I started hearing a lot of Raconteurs music on my Beck station at Pandora, and got pretty interested in Raconteurs (bought it), partly because I like Jack White of the now defunct White Stripes. I started looking for YouTube content on Raconteurs (found a very cool instrumental tune at this link) and along the way noticed some comments below I found from listeners who suggested that The Black Keys rocked pretty hard along the lines of White Stripes. So, I searched for Black Keys on YouTube, found a number of their videos and ended up buying their new album called Brothers.

Brothers is a pretty amazing record – it has an old school Stax/Volt soul flavor and very raw sound, and it feels like you could have stumbled upon the music in an old stack of 45’s.  The Black Keys are a duo, and they record in analog, replete with the natural tube distortion on vocals for a distinctive sound. Very soulful and genuine and they rock pretty hard on some tunes. Black Keys have been making the rounds on late night talk shows so you might have heard a few tunes. They are also featured on tons of TV ads now, so they’ve managed to parlay their unique sound into some, er, commercial success.  If you haven’t already done so, check out their music. They’ve been together for 10 years so there’s a great back-catalog to explore. Also, these guys are very tongue-in-cheek in interviews and it’s great to see a band dedicated to great music while not taking themselves too seriously. Good stuff, and they got a nice pat on the shoulder at the Grammy’s recently, where they picked up two awards.

– By Lawren Markle

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1 Comment »

  1. I agree that it’s fascinating how music discovery and sharing have changed so much with the advent of social bookmarking. Instead of having to browse the Electronica section at a record store, I can hop online and stream any of the hundreds of genres under that umbrella instantly. I can create a dubstep station on Pandora to find new artists, who’ve been tagged as similar to another artist or genre. I can check out my friends chillwave playlists on my personal favorite site, Grooveshark, and share the ones I like on Facebook or Twitter. Metadata and the ‘like’ systems make it possible to easily find new music and pass it on.

    With the barrier of entry to music as low as it is, one killer song, a good sense of SEO and familiarity with navigating the music blogosphere can get your new band more listens than a record deal these days.

    You should definitely check out The Raconteurs live in concert if they tour again. I’ve seen them twice and they put on a great show.

    Comment by Dan McD — February 17, 2011 @ 1:36 pm | Reply


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