Tech PRose

February 16, 2011

Are you diluting your “Likes”?

Filed under: B2B,Tim Boivin — techimage @ 7:30 am

On ClickZ, Christopher Heine takes an interesting look at how companies increasingly are trying to leverage the “Like” button to incentivize people to follow their brands. This brings up the important consideration of whether companies should focus on building their audiences through the “Like” button, or if they would be better served by focusing instead on developing a well thought out Fan page. What’s working best for your company?

– By Tim Boivin

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1 Comment »

  1. From Heine’s article, it seems brands are focusing their “like” activities before the sale. Perhaps manufacturers of consumer (and B2B) goods could also focus on incentivising customers to express “like” after the sale. Granted, the chance of participation drops off when the Web is not at one’s fingertips, or there is no free offer, but the value of post-sale likes to increased would be much higher, and not subject to the “unlike” that Heine highlights.

    Comment by Tom McDonald — February 16, 2011 @ 9:21 am | Reply


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